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How Primethorpe Paving Achieved an 11x ROI with Bloom's Direct Mail Campaign

Discover how Bloom’s tailored direct mail campaign transformed Primethorpe Paving’s lead generation, delivering an 11x return on investment and establishing them as a leader in their local market.

Case Study - Page 1

The Challenge: Primethorpe Paving struggled with inconsistent lead generation and a lack of local awareness. They needed a reliable way to attract and convert high-quality leads.

The Plan: We launched a strategic direct mail campaign targeting thousands of local homes. This included a large-scale newsletter drop followed by personalized Garden Inspiration Boxes to those who showed interest.

The Results: The campaign reached 30,000 homes, generating 600 box requests, 150 discovery calls, and 80 high-quality leads. This resulted in £160,000 in revenue from a £6,000 investment—an 11x ROI.

Cast Study Centrefold

Strategy & Implementation: We targeted specific postcodes with tailored newsletters and followed up with premium Garden Inspiration Boxes, setting Primethorpe apart from competitors.

Results: The campaign’s strategic targeting and high-quality engagement converted 80 qualified leads into booked jobs, demonstrating the power of direct mail in driving business growth.

Case Study Back Page

Reputation Boost: The campaign not only generated leads but also significantly enhanced Primethorpe’s reputation, positioning them as the top choice in their area.

ROI Breakdown: With a total spend of £13,600, the campaign delivered £160,000 in revenue, proving the effectiveness and profitability of a well-executed direct mail strategy.

Call to Action: Want similar results? Contact us to schedule a discovery call and see how Bloom can help your business thrive.

Interested in seeing how a Bloom Funnel campaign could work for your business? Contact us today to schedule a discovery call and find out how we can help you dominate your local market, just like we did for Primethorpe Paving.