Learn more about bloom and the industry leading "Bloom Funnel"
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Chief Grower & Creator of the "Bloom Funnel"
Kelsey Brace
With over a decade in the landscaping industry, Kelsey Brace combines his deep industry knowledge with innovative marketing strategies to help landscaping businesses thrive. As the creator of the award-winning Bloom Funnel, Kelsey specialises in generating high-quality leads that position his clients as the top choice in their local markets.
Passionate about both landscaping and marketing, Kelsey’s tailored campaigns ensure measurable results and sustainable growth for the businesses he serves. Outside of work, you’ll find him enjoying the outdoors or playing cricket for Wansford Village.
Grow Your Landscaping Business with Direct Mail Marketing
Elevate your brand, attract quality leads, and dominate your local market with the Bloom Funnel
Elevate your brand, attract quality leads, and dominate your local market with the Bloom Funnel. At Bloom, we understand the unique challenges faced by landscapers. Our direct mail marketing strategy is designed to cut through the noise and put your business directly into the hands of potential clients who are ready to invest in their outdoor spaces.
At Bloom, we specialize in direct mail marketing campaigns tailored specifically for landscapers. Our approach cuts through the noise of digital ads, delivering your message directly to the homes of potential clients in your area. We handle everything—from creating impactful content to delivering it right into the hands of your ideal customers. This isn’t just any marketing; it’s a proven method that positions you as the top choice in your local market.
Unlike digital campaigns that can get lost in inboxes or ignored online, direct mail creates a tangible connection with your potential clients. When your beautifully crafted materials arrive at their doorstep, they stand out and demand attention. It's a personal touch that builds trust and credibility from the moment your prospects open the envelope or box. With Bloom’s expertise, your marketing not only reaches your target audience but resonates with them, making a lasting impression that digital ads simply can't match.
Why Direct Mail is Perfect for Your Landscaping Business
As a landscaper, you face unique challenges—competing with budget landscapers, and seasonal workers, and struggling to stand out in a crowded market. The Bloom Funnel is designed to solve these challenges by generating high-quality leads who are serious about investing in their outdoor spaces. Our campaigns make sure your brand is not just seen but remembered, allowing you to charge what you’re worth without constantly competing on price."
How the Bloom Funnel Delivers Results
The Bloom Funnel is a carefully crafted process that takes your potential clients from curious to committed. Here’s how it works:
1.Targeted Newsletters - We start by delivering newsletters filled with valuable tips and information about your services directly to the homes in your target area.
2. Luxury Gift Boxes - Interested clients can request our premium Garden Inspiration Box, packed with everything they need to start planning their dream garden.
3. Email Follow-Up - We nurture these leads with a 12-week email campaign and follow-up calls, ensuring that only serious, pre-qualified clients make it into your diary
4. Discovery Call - With more than 10 years of experience in the landscaping industry, we know how to hold a discovery call that asks, and answers, all the right questions!
5. Over To you! - Finally, you meet with clients who are excited to work with you, allowing you to focus on delivering exceptional service and securing repeat business.
Why Bloom is the Right Partner for Your Growth
At Bloom, we don’t just run marketing campaigns—we grow your business. With Kelsey’s deep industry expertise and our proven direct mail strategies, we’re committed to delivering results that matter. Our approach is tailored to your needs, ensuring that you get high-quality leads and a full diary without the hassle of dealing with low-quality inquiries. Let us handle the marketing while you focus on what you do best—creating beautiful outdoor spaces.
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